Xogo a new fitness brand, needed a website to showcase and sell their products. The only requirements they had was they wanted the site to be highly visual, have the ability to link up to their social channels and be responsive. Shopify was their chosen ecommerece solution.
Shopify web design
Keeping the clients requirements in mind I decided on a minimal colour palette, so as not to distract from the final imagery, I also utilised white space to give elements room to breathe. Full width images where used to create a strong presence on the page, but also to act as their own element, with a overlay call to action. Not only does this create a strong visual anchor but it also looks great on mobile.